Custom Web
Design
However, the
common theme across all our customers website designs is that
they are user-focused and business-led. webdesign is not just
about being creative. It is about understanding your target audiences
and providing a relevant solution that delivers return on investment
in line with corporate strategy. At webadvertising our focus is
on being creative within the boundaries of your internet and corporate
strategy. Helping you is our priority.
By designing brand consistent, functional websites to satisfy
ebusiness, marketing and corporate objectives, our skills are
used to achieve results for your business. We know what works
on the web and we understand how people use the web. This knowledge
helps us to design user-relevant websites with interfaces that
really engage your target users and thus satisfy both user and
corporate requirements.
A clearly defined internet strategy is at the heart of any effective
website. With clarity of purpose, goals, audiences and well defined
business processes, this facilitates the design of a site that
is functional, customer-focused and fit for the purpose it was
intended, thus delivering a return on your investment. At webadvertising
our work with clients helps to develop their Internet Strategy.
There are 4 key elements to the webdesign service:
Information
Design
As experienced information designers, webadvertising know the
first stage of any new website creation is the development of
a content strategy. From this content, appropriate information
hierarchy is developed together with user experience and finish
with a predictable navigation interface design. The aim of Information
Design is to reveal appropriately structured information to the
intended audiences. As with each of our disciplines, our understanding
of user and business objectives are the basis for the information
design solution.
Interactive
Design
Whatever the
purpose of the website, it is a key communication point to your
existing and potential customers. The website is more than just
a presence on the internet, it is a customer relationship system.
At webadvertising we translate brand values, business strategies
into stimulating, usable and visual experiences. Our dedicatation
to providing leading companies with innovative web-based solutions
produces measurable results.
Interface
Design
webadvertising develop web interfaces that integrate the brand
values of the organisation and reinforce these brand values to
the target users. During this design phase a web interface is
produced that assists the target users in completing specific
tasks while consistently promoting the brand. Our user interfaces
incorporate usability and predicatability as it has been proven
that predictability increases product credibility and acceptance.
The Human Computer Interaction specialists, within our webdesign
team, assess the characteristics of each prototype interface.
They test the size and placement of buttons, the screen colour,
the typography and visual cues for user interaction.
